One of the things that is so compelling about the BarkBox experience is the interplay that exists between human and dog. Dogs are excited for BarkBox not only for the toys and treats, but also because of the reaction of the human. We learned that retention was driven not only by great products, but also amazing experiences.

Winter Walkies was a board game developed for the December 2018 BarkBox experience. Our goal was to bring the human further into the BarkBox experience and craft memorable moments between humans and their dogs that further the bond between them, and increase retention as a result.