While at BarkBox, I was responsible for starting and building our BarkPack influencer network of celebrity dogs, working with 300+ separate dog accounts over the course of 3 years. I grew our @BarkBox Instagram account to 1.2 million followers through innovative community marketing campaigns and relationship management.

Leveraging creative posting techniques, I grew the BarkBox Instagram account from 20,000 followers to over 1.2 million over the course of 8 months. 

I completed work for a number of brands on leveraging our influencer community for advertising campaigns, including Budweiser, Sony and Swiffer.

Out video posts drew over 2 million comments, leading to rapid growth on the account. Additionally, I leveraged BarkPack to drive growth by growing the BarkBox brand ecosystem. I was featured on the Prehype podcast to explain the technique. 

I was nominated for the 2015 Mashable Mashies Digital Marketing award for Best Use of Instagram, and was quoted in the Wall Street Journal article, “The Dog Agency Fetches Ad Dollars for Popular Pooches.”

I was also featured in a Prehype podcast outlining my innovative Instagram account building techniques.

See a sampling of my posts below.